Pick a theme. Here are some examples:
- Favorite brand or style
- Favorite place to drink
- Celebration of beer in general
- When do you drink it?
- How does it make you feel?
- What else is going on when you drink beer? Ballgame, bowling, cards, dancing etc…
- The way it looks? Tastes? Smells?
- Why do you drink it in general?
- Why are you drinking it today?
- What do you do before, during, after drinking beer?
- Did someone do you wrong? Or do you right?
- Combination of several of the above
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